Written on October 28, 2011 by admin
Rosales sisters thrill Merced students with stories, ice cream, and Wheel of Wisdom
The 800 youth who ushered into San Joaquin Hall at Merced College were in for an extreme treat.
Tour speakers, Nancy and Christie Rosales, co-owners of the Latin inspired ice cream company Neveria Abel 1950, thrilled the students’ imagination with their gripping story, a “Wheel of Wisdom” game, and yes of course, free ice cream.
The concept was simple, organic strawberry, banana pecan and other yummy flavored popsicles were prized to clever high schoolers who could re-construct famous inspirational quotes, and then brainstorm their own food for thought. ”We are what we repeat to ourselves” the Rosales sisters explained. Nancy’s favorite quote? “Life is not a dress rehearsal. This is it!”
Words to live by.
When their business had all but failed, those sage words were Christie’s jet fuel to keep the venture going. When she made a last ditch attempt to convince her older sister Nancy to attend one more festival, presumably to give away all their extra ice cream, their luck turned around. A Whole Foods buyer requested the product and nine months later their revitalized brand could be spotted in Whole foods, Ferrari shows, and elite corporate parties. It pays to live in the here and now. Life is not a dress rehearsal. How will you live your dream today?
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