Jordan Goldman
While in high school, Jordan was featured in the NY Times bestseller The Gatekeepers, after the journalist noticed a piece Jordan had written about the college search process. When Jordan was 18, he came up with the idea for an entirely student-written series of college guidebooks. He wrote a proposal, sold it to Penguin Books, and got thousands of students across America to review their colleges. Students' Guide to Colleges was released in multiple editions, became one of America's five major college guidebooks, and was featured in Time Magazine and U.S. News & World Report.
After studying English literature at Wesleyan University and Oxford University, Jordan moved to NYC, decided to stop publishing Students' Guide and, instead, focused his efforts online. In September '08 he launched the 100% free college review site Unigo.com. Since then tens of thousands of current students have created college reviews, photos and videos, allowing Unigo to quickly achieve its goal of providing more college content than every other resource combined. The New York Times reported "Unigo's college reviews make the U.S. News summaries read like junk mail ... they are vivid in a way no guidebook can match." NPR said Unigo "has 50 times the college content of any book or website that already exists," and The Wall Street Journal's Walt Mossberg called Unigo "a college resource built for the age of YouTube and Facebook."
Within six months more than 1.5 million people had viewed more than 10 million pages of college information on Unigo.com, and Unigo rose to become the second result on Google for the term "college reviews" (beating out well-established competitors such as Kaplan and The Princeton Review.) As CEO Jordan was named "one of the 100 most influential New Yorkers in the digital business community" by Silicon Alley Insider, and Unigo was nominated for a Webby - the internet's highest honors - in the category "Best Social Networking Site." Advertisers include Apple, Barnes and Nobles, Mastercard, Best Buy, Dell, The Wall Street Journal, The Limited, ROTC and Sallie Mae.
Jordan has been featured in The New York Times, The Wall Street Journal, US News & World Report, Time Magazine, Forbes, Fast Company, Inc., Wired, Entrepreneur, USA Today and The Washington Post, has been a guest on ABC News, Fox News, CNN, Fox Business Channel, CNBC and Bloomberg News, and now appears weekly as a guest expert on the ABC News program "Good Money."